For over 30 years, Bruce has been solving key challenges in leadership and human capital — for organizations ranging from Fortune 500 to public sector to mid-market firms & startups.

 

Bruce lives in Napa, California with his wife of nearly 40 years, Carol.

Together they operate Red Tractor Vineyard—a small scale, organic, dry-farmed cabernet vineyard. Bruce serves as President of the Napa County Resource Conservation District, and enjoys bee-keeping, cycling, environmental stewardship, and visits from his children & grandchildren.

Senior executives trust Bruce as a coach, advisor, and strategist. A Ph.D. organizational psychologist, Bruce is a recognized expert in leadership and succession planning, talent strategy, and workforce performance.

Bruce has held senior leadership positions at Mercer, PwC, Aon, Buck/Xerox, and The St. Paul Companies, and consulted for clients such as Toyota, AirBNB, Levis, Driscolls, Stanford Health, the State of California and others. In 2009, Bruce was named by Consulting Magazine as one of the Top 25 Consultants in the United States.

Bruce has been trained as a professional coach by the Institute for Professional Excellence in Coaching (iPEC), recognized for accreditation by the International Coaching Federation (ICF).

After retiring at the end of 2020 from corporate America, Bruce launched his coaching and consulting practice so that he could work personally with a small number of clients to improve leadership effectiveness. While Bruce’s focus is on executive coaching, he also provides talent advisory services to clients in areas such as succession planning, leadership team design, and other human capital topics.

Named One of the Top 25 Consultants in the U.S., Consulting Magazine, 2009

Certifications and Qualifications

  • Ph.D., Organizational Psychology, University of Minnesota. Graduate School Fellow.

  • Certified Executive Coach, International Coaching Federation.

  • Certified with Hogan Leadership Suite.

  • Past Partner and Practice + Regional Leader at Mercer, Buck Consultants, PwC and Aon.